More Americans plan to do their holiday shopping in actual stores as well as online this year-- and not just on Black Friday, but throughout the month of December. This news is music to retailers' ears as inflation continues and a tripledemic respiratory virus outbreak grows.
But take heed: As the New York Post reported OnePoll's recent survey of 2,000 US adults on November 3rd, health and safety concerns still leave 34% of those polled hesitant to shop on site.
This isn't a new trend or surprising data. According to a YouGov Plc survey of 2,500 US adults in June 2022,
More than half of Americans (54%) are more likely to frequent a business if there's proof it's been disinfected,
but won't return to a business if it isn't cleaned to their standards.
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